Jason West is a lawyer, a coach, an emcee, and a dad.

West has many hobbies (archery, barbecuing, and walking his dog, Raider), but his favorite is announcing sporting events. As an emcee, he has announced 330 games (123 basketball, 27 baseball, 58 football, and 122 volleyball). Before moving his family to Fort Worth, West was the voice of the Pine Tree Pirates football team in East Texas for seven years. For the last five years, Jason has been the voice of the Paschal Panthers for all team sports. His role as emcee of the basketball team helped him develop a friendship with Paschal’s Head Basketball Coach, Charles Summers, that led to a volunteer assistant coaching position with Paschal’s Varsity Boys.

West’s hobby as announcer helped him find his passion - helping young people navigate sports and life through coaching. As a coach, he helped Paschal reach the playoffs three years in a row for only the second time in school history. Specifically, West worked with each player individually on their mindset to enhance their performance. This spring and summer, West will serve as head coach of rising freshmen for the Panther Basketball Club before they enter high school. His love of team building and player development has refocused his career path towards the hard court and away from the courtroom. West formed Westside Coaching in 2025 and he is now pursuing what he considers to be his true calling: serving as a life coach to help young people and parents make smart decisions about sports and life.

West’s 22 years of courtroom expertise and experience managing multiple law firms helped him develop unique communication skills that set him apart from other life coaches. As a lawyer, he has litigated cases in 122 Texas counties, 17 states, and 3 foreign countries representing individuals, financial institutions, oil and gas companies, major educational institutions, construction companies, heavy equipment designers and manufacturers, as well as a handful of Fortune 500 companies.

West began his legal career working for the United States Fifth Circuit Court of Appeals in Tyler and New Orleans under the Honorable Robert M. Parker. After that, he lead the mentoring program for a prestigious Dallas law firm, founded two successful law firms in Longview, Texas, started an energy service company to assist in the oil and gas fracing process, and was named in Texas Monthly as a Rising Star and Super Lawyer seven times. In some parts of Oklahoma, he is known as “the jury whisperer.”

West was educated at TCU, Texas Tech, SMU Law School, and the University of Salamanca, Spain. At TCU, he was Sergeant at Arms for his fraternity. At Texas Tech, he obtained his B.A in Economics magna cum laude graduating with the highest GPA in the Economics Department. At SMU, he obtained his juris doctorate and was the managing editor of the International Law Review, taught legal writing to first year law students, and presented Guerrilla Tactics for obtaining your dream job to the entire school. While studying Spanish on a full scholarship at Universidad de Salamanca, he participated in the Encierro in Pamplona, Spain also known as “the running of the bulls”.

Throughout his career, Jason has been a frequent speaker and writer. Among other appearances, he presented Negotiating with a Gorilla at the Texas State Bar Convention in Houston and Show Me the Money at the National Conference of the Association of Energy Service Companies (AESC) in San Diego. He has volunteered on numerous boards involving student scholarships and is Past President of the following organizations: Pine Tree High School Education Foundation, AESC East Texas Chapter, and The Cherokee Club.

Above all, however, West considers fatherhood to be his greatest life experience. He says “raising two gorgeous girls who are both smart and athletic taught me more about myself and life in general than any case or class ever did.” And it is that experience that ultimately gave West the courage to start Westside Coaching.